E-mail Advertising Answer ActivePipe Continues to Elevate the Bar
Want Properties Inc., an area Sherman Oaks, Calif.-based actual property workplace with world connections, first opened for enterprise in 2012 as Want Sotheby’s Worldwide Realty. At the moment, the agency is made up of 4 places of work that span the San Fernando Valley—from Calabasas to Encino to Sherman Oaks to Toluca Lake—with 120-plus brokers.
This previous summer time, the agency started utilizing ActivePipe—an e-mail advertising and marketing answer—in an effort to improve enterprise and keep forward of the competitors.
“ActivePipe has by far been the very best device we now have added to our enterprise in a very long time, and we’re simply getting began with it,” says Liz Hotz-Gonzalez, director of Operations for the agency. “The most important professional for our brokers is that it’s extraordinarily user-friendly and really straightforward to make use of, which helps extra brokers keep .”
For shoppers, the appeasing half is that they get a good looking e-mail that’s interactive.
“So, in the event that they like one thing they see, it mechanically provides them the chance to click on on the e-mail and go on to the web site and see extra,” says Hotz-Gonzalez, who would strongly suggest ActivePipe to others.
David Doblan, an agent with the agency who had utilized Mailchimp prior to now, was excited to study that the corporate partnered with ActivePipe.
“I’m now in a position to keep up a correspondence with my shoppers and see what they’re opening and clicking on in order that I can ship them a extra personable e-mail to observe up with my ActivePipe marketing campaign,” says Doblan, who appreciates the clear, user-friendly interface. “My shoppers and potential shoppers respect being top-of-mind.”
Hotz-Gonzalez notes that implementation was straightforward, because the crew at ActivePipe was very useful and supplied a ton of coaching and hand-holding to get everybody up and working. Answering all the things he wanted to know, Doblan remembers the preliminary webinar, which taught him in regards to the system.
However the coaching doesn’t finish there.
“One in every of our workplace gurus teaches a weekly class to supply those nonetheless studying new suggestions and tips,” provides Hotz-Gonzalez.
“I’d suggest others use ActivePipe to have yet one more device of their pockets to ‘contact on’ their shoppers,” says Doblan. “It’s an important device to make use of for drips, open homes, new listings and common e-mail blasts.”
Hotz-Gonzalez says the entire crew at ActivePipe has been “superior to work with, from implementation to design, all the best way as much as common customer support and tech assist. If there are any points, the agency has a direct account liaison contact to e-mail and/or name with any assist points.
“They’ve a really fast tech assist crew that responds straight away through e-mail to work on any points,” says Hotz-Gonzalez. “I don’t suppose there has ever been an issue that was unable to be resolved inside 24 hours. In my view, that’s wonderful service.”
For extra data, please go to activepipe.com.
Keith Loria is a contributing editor to RISMedia.