Diana Friedman wrote in 1998 that women and men have noticeably completely different purchasing habits.
As progressive notions of gender acquire traction in mainstream society, gender-neutral purchasing classes have gotten extra prevalent. On the planet of items, although, men and women have lengthy occupied completely different markets. Within the Might 1998 problem of Items and Ornamental Equipment, Diana Friedman listed a number of methods retailers may entice male clients, and a few of these ideas nonetheless maintain true at present:
- Friedman suggested retailers to make use of the “World Large Net” in order that males may expertise the comfort of shopping their inventory at dwelling.
- “Put anecdotal or instructional story playing cards beside every merchandise,” Friedman mentioned. “Males ‘purchase data.’ Signage with highlighted phrases like ‘scientific,’ ‘journey’ and ‘historic’ appeals to males.”
- Separate by genders. Based on Friedman: “Don’t supply only some male-oriented objects; as an alternative set up a person males’s present division. Determine the issues that males are sometimes keen on similar to golf, searching and vehicles, and supply selection inside every theme.”
- Males additionally could be extra more likely to make a purchase order if a retailer had a “diversified gross sales drive. When shopping for for ladies, males desire to be helped by a feminine worker. When searching for objects for themselves, a male salesperson is a extra trusted confidant.”
- The most recent analysis confirmed that “most males desire the present of cash.” Enterprise homeowners may cater to them with “money-driven merchandise like wallets, clips and foreign money translators.”
- Friedman claimed that males’s purchasing habits had been essentially completely different from girls’s. “Males don’t store usually and are usually not impulse patrons,” she identified. This might be helpful data for setting value factors, as “males usually spend what they must so long as they’re getting what they need.” She warned readers to “be honest,” as a result of “their wives or girlfriends will know in the event that they’ve paid an excessive amount of.”
