To efficiently adapt inside the evolving XM panorama, Mosaic North America introduced Michael Barclay II, as Senior Vice President of Expertise on April four, 2022. Barclay is a seasoned trade veteran with greater than 20 years of expertise working in experiential advertising and marketing throughout numerous industries and demographics. He’ll assist unite the company’s consumer management groups to foster a tradition of ardour, pleasure, innovation and progress. As a brand new lead for Consumer Service within the U.S, he’ll ship top-notch account administration that’s culturally related and strategically related throughout all of Mosaic’s built-in in-house capabilities (experiential advertising and marketing, commerce, content material growth, model growth & design, efficiency media and measurement & analytics). Barclay will report back to Mosaic North America’s Managing Director, Chief Supply Officer, Debbie Kaplan. His seat inside the Senior Management Group will additional encourage new and revolutionary pondering.
Barclay joins Mosaic with a depth of information and expertise in cutting-edge, socially related experiential advertising and marketing. He’s a creative-minded advertising and marketing government with a strategic strategy, having achieved success in redefining advertising and marketing methods and main award-winning multicultural groups to assist shoppers meet formidable enterprise goals. As a pure chief he conjures up and encourages collaboration ‑ his enthusiasm for the job and its folks is contagious.
Previous to becoming a member of Mosaic, Barclay served as SVP at Leo Burnett, accountable for enterprise management on the World Powerade enterprise, the place he demonstrated his capacity to ship highly effective and culturally contextual work within the “Pause is Energy” marketing campaign. Previous to that he was the Founding father of Left Lane Advertising the place he leveraged unparalleled experiences to create world-class shopper activations; managing manufacturing firms and main artistic businesses to assist clear up fashionable advertising and marketing issues by means of cultural connectivity.
“Barclay is a confirmed and skilled chief – who’s going to assist Mosaic North America and our shoppers speed up much more inside the experiential area. And his eager management expertise will assist our staff members thrive. All this made him the best candidate to tackle this position.” – Debbie Kaplan [Managing Director, Chief Delivery Officer] & Justine Greenwald [Managing Director, Chief Creative Officer]
About Mosaic
Mosaic is a North American built-in advertising and marketing company that builds manufacturers in dimension. Relying on shoppers’ wants and primarily based on data-led insights, Mosaic pulls in the best functionality specialists on the proper time to create related model experiences throughout the best touchpoints. By having the ability to shortly faucet into totally different in-house specialists throughout omnichannel commerce, experiential advertising and marketing, content material growth, model design, efficiency media and measurement & analytics, Mosaic is distinctly capable of create concepts that make an in influence in tradition and drive outcomes on the identical time. With a 30-year historical past, Mosaic North America has hubs in Chicago, Dallas, and Toronto, augmented with satellite tv for pc workplaces in Bentonville, NYC, LA, and past; all related to our dad or mum firm Acosta and providing full attain throughout the nation.
SOURCE Mosaic
