La Liga, Spain’s high soccer division, has entered “a considered one of a form, multi-year partnership” with EA Sports activities.
The league is dwelling to a few of the greatest soccer golf equipment on the earth, corresponding to Actual Madrid and Barcelona.
The sponsorship deal, which Marca reviews will price EA €30m euros a yr, will embrace “title-naming rights for all La Liga competitions” and a “full rebrand of La Liga with EA Sports activities together with all logos, graphics, fonts and different visible components”.
An announcement from La Liga additionally particulars the league’s curiosity in expertise and grassroot initiatives with EA to “actually immerse followers into the world of soccer” each in actuality and just about.
This new partnership comes after EA and FIFA parted methods in Could, after 30 years of collaboration between the 2.
Might EA have beforehand signed such a deal whereas allied with FIFA? As we beforehand reported, EA has mentioned how the FIFA licensing deal restricted it from bringing in new industrial companions, in addition to the abililty to construct experiences the place soccer followers can watch and create content material.
EA’s sponsorship of La Liga will start within the 2023/24 season, with extra data coming within the subsequent few months.
