The opinions expressed on this article are the author’s personal and don’t replicate the views of Her Campus.
A person’s selections and habits are mirrored of their music selections.
It could be a supply of mere leisure for some. For others, it might be a technique to take care of and survive tough conditions. For some, it’s a distraction, whereas for others, it’s a type of peace.
Gone are the times while you needed to obtain songs from the web or hearken to your favourite songs by way of Bluetooth. As a result of now, with the introduction of assorted music apps, it has turn into simpler for the lisztomanic (somebody who loves listening to music) in us to get happy simply. The music apps have a large assortment of all varieties and languages of music, which helps to cater to the calls for of all kinds of music lovers.
Therefore, the web world is crammed with varied music purposes, attempting to seize the eye of the frequent individuals whereas being part of the advertising competitors with different music apps. Amongst all of the music streaming apps, there’s one which compiles all of the songs you’ve heard in a 12 months, all of the artists you’ve looked for, and the composers you’ve been occupied with. And it’s an idea known as Spotify Wrapped.
For these unversed, Spotify Wrapped is a viral advertising marketing campaign of the Spotify music app, that enables its customers to view a compilation of information about their exercise on the platform over the previous 12 months and likewise provides them an opportunity to share it on social media. It has been launched yearly since its inception in early December 2016. Whereas it’s a very thrilling phenomenon for all customers, particularly hardcore music lovers, this advertising technique additionally provides Spotify a distinct segment over its rival music apps like Gaana or Jio Music App.
This enterprise technique of Spotify has turned out to be an unlimited enhance for it and has been profitable in popularizing it within the hearts and minds of just about everybody. On account of individuals posting their favourite songs or artists on their respective social media handles, Spotify has been a serious success and a widely known music app. In short, the success of Spotify Wrapped was drastically defined by the top of promoting of Spotify when he mentioned that it creates a sort of FOMO (Concern of Lacking Out) impact which makes individuals wish to obtain and use Spotify. In December 2019, greater than 1,200,000 posts on Twitter had been about Spotify Wrapped after its launch. This advertising technique is additional enhanced by further commercials on tv, billboards on roads, and a flood of associated memes on the web.
All this isn’t solely amusing for its customers but in addition for the artists and producers whose songs are featured within the music app. Spotify Wrapped permits budding singers and music composers to know the way a lot their songs had been beloved and performed in a specific 12 months. Spotify can also be profitable in bringing well-known playback singers and music composers on board to advertise Spotify Wrapped amongst their ardent listeners. There’s additionally a function the place it recommends extremely rated songs that you just in all probability didn’t discover in that individual 12 months.
We are able to say that the entire idea of a music app wrapping up your whole music listening behavior and compiling it as easy-to-understand information provides an opportunity to its customers to not solely rejoice the music that they lend their ears to but in addition assist them embrace their intimate listening habits and be unapologetic about sharing it publicly.
So, whereas one might have “Ranjha’’ from the film Shershah as their most performed tune, some might have Harry Kinds as their most heard artist (all due to his tune, “As It Was’’). Many customers might have Korean Pop (particularly the Feminine group, Blackpink) as their favourite style this 12 months, and a few others have performed AP Dillon‘s ‘‘Excuses’’ a whole lot of occasions. And for many individuals like me, Pritam has been topping our listing of most-heard music composers for years now (to not neglect his masterpiece, “Kesariya’’ from Brahmastra which is presently ruling virtually everybody’s Spotify accounts).
All in all, this Spotify Wrapped is a digital music pageant, and whereas it’s simply the primary month of 2023, I already can’t wait to see what songs I’ll discover over the remaining 11 months of this 12 months.