Rohini Saldanha, VML’s (previously Wunderman Thompson South Asia) former Head of Corporate Communications, has announced the launch of a new public relations firm, The PR Stop.
The PR Stop is described as “a one-stop brand communications company that will enable businesses to effectively reach their target audiences and drive growth while carving a niche for themselves.”
Its founder, Saldanha, brings a wealth of experience, expertise, and capabilities to the new venture having held leadership positions in public relations and marketing communications for nearly two decades.
“Simply put it was the right time,” said Saldanha.
“I have been toying with the idea of officially launching my own company for a while now. The final nudge came when an editor friend of mine reached out to me regarding a client I represent and asked me to regularly update them with my client roster. That got me thinking that it was vital for me to promote my business as I was doing myself (and others) a disservice by lying low.”
Rohini added, “I was initially considering using my name as the company name but besides the fact that it looks pretentious, I wanted a brand name that was simple, easy to remember, and descriptive of my offerings as a business. My advice to most clients is that there should not be any conflict between you and the brand that you represent.”
The PR Stop. offers a range of services, including content development, media relations, crisis management, brand positioning, and strategic counsel. The company’s current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I.
