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SHERMAN OAKS, Calif.–(BUSINESS WIRE)–Branded Entertainment Network, (BEN), the leisure AI firm that locations manufacturers inside influencer, streaming, TV, and movie content material, at present introduced unprecedented income development and continued growth of its AI growth group. In 2019 alone, BEN’s AI group tripled in measurement and is anticipated to double in 2020.
BEN’s proprietary AI answer supplies manufacturers with custom-built algorithms to research a model’s distinctive marketing campaign targets and supply suggestions on essentially the most impactful channel, viewers, and content material combine for model integration, with proprietary model security instruments to mechanically flag inappropriate influencers.
BEN’s AI fashions at the moment report viewers metrics, equivalent to measurement or variety of impressions, in addition to supply deeper predictions on what number of clicks or conversions a chunk of content material will produce. For instance, BEN’s AI precisely predicted 4 out of the highest 5 new authentic sequence on Netflix, Amazon, and Hulu between September 2018 and Could 2019, outperforming business consultants by 40 p.c. In 2020, the corporate will proceed to put money into neural networks that use deep studying know-how and neuroscience to enhance BEN’s predictive capabilities associated to content material.
“Our proprietary AI has served as a useful know-how useful resource for among the world’s greatest manufacturers by producing deeper engagement, conversions, and influence,” stated Ricky Ray Butler, CEO of BEN. “In more and more ad-free environments, AI might be the driving force that allows manufacturers to authentically combine their merchandise into content material by connecting with audiences in a related and significant means.”
Q3 additionally marks BEN’s highest-grossing quarter. The corporate is well-positioned to have one other record-breaking yr and stays on monitor to succeed in its goal of 10,000 model integrations in 2019, which might symbolize a 40 p.c enhance from the earlier yr. In Q3, BEN signed a number of new shoppers together with Pernod Ricard and Atoms & Nouriche.
On the heels of saying the opening of its Shanghai workplace in Q2 2019, BEN has additionally deepened its presence within the Asian market, integrating with Chinese language platform Weibo to deliver AI to China’s large community of influencers. Growth into China will stay a precedence focus for 2020.
About BEN Group
BEN Group consists of two firms: BEN, its model integration and influencer advertising enterprise, and Greenlight, its international rights clearance and licensing enterprise.
With its proprietary AI, BEN is the primary and solely firm utilizing machine studying and deep studying neural networks to establish high-impact alternatives for genuine, non-disruptive model integrations. BEN combines its AI with 40+ years of expertise and a group of business consultants to assist manufacturers join with the fitting viewers, throughout the fitting channel, in significant methods. BEN works with the world’s prime manufacturers, together with Microsoft, Basic Motors, Unilever, Tencent, and Basic Mills.
Greenlight provides unmatched experience in international rights clearance and licensing with built-in options for music, photographs, movie, TV, superstar, and expertise. Its roster of superstar legends, together with Albert Einstein, Marlon Brando, and Steve McQueen, ensures on the spot recognition and enchantment for its shoppers throughout the globe.
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