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‘Tis the season to buy, and who higher to supply recommendation than a scientist who has studied gift-giving?
Elanor Williams, affiliate professor of promoting at Washington College in St. Louis’ Olin Enterprise Faculty, researches shoppers and the advertising methods that get them to spend. Right here, she presents 4 principal guidelines for gift-givers:
- Give them one thing they want. “Someone who buys a helpful present for a recipient, they know they’ll get some use out of it,” Williams mentioned. “It will likely be one thing the particular person values.”
- Give them one thing they need. “It is best to make liberal use of want lists and asking folks what they need,” she mentioned. “Seems, that’s a very good sign; that’s what they’ll get pleasure from getting.”
- Give them one thing they don’t have to maintain. If it isn’t a utilitarian present, “Don’t fear about giving a factor; give someone an expertise, one thing to do and luxuriate in within the second,” she mentioned.
- Give them one thing to recollect you by. “It may imply giving one thing extra sentimental quite than one thing that’s meant to be loved or meant for use,” she mentioned. “One thing that reminds them of a particular particular person, a particular place, a particular time. That can final for a very long time.”
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