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The precise price that went into branding Ghana’s ‘Yr Of Return’ marketing campaign has been revealed by the Ghana Tourism Authority.
In line with its Chief Govt Officer, Akwesi Agyemang, his outfit has spent GHC6 Million thus far to market regionally and internationally the ‘Yr Of Return’ marketing campaign as a part of efforts to model Ghana.
He mentioned this expenditure didn’t even embody spending on media documentaries however mentioned the returns far exceeded the federal government’s expenditure.
The Chief Govt Officer of the Authority, Akwesi Agyemang, informed Accra-based Citi FM on Monday that, “we spent someplace within the area nearer to GH¢6 million, in order that is sort of a $1 million to market this regionally, internationally together with all of the helps. It has been like a miracle for those who have a look at even the media facet of this; having Aljazeera, BBC, CNN, Ebony Journal, Essence and all of them right here, we even had Buzzfeed coming in to do one other documentary, we couldn’t have paid for the media.
“We did extra with the little that we had, that’s the reason we didn’t go having large flamboyant campaigns on worldwide media. We went on to the individuals that would give us the numbers. We used extra of an influencer method to the advertising and marketing…We did a variety of social media, we did Google Advertisements. We actually went digital greater than every other factor,” he added.
Launched final 12 months, The Yr of Return is an initiative by Akufo-Addo led authorities that seeks to encourage African diasporans to come back particularly to Ghana to settle and put money into the nation.
Picture: When Steve Harvey, an American entertainer, visited the Cape Coast Fortress within the Central area along with his household.
The initiative has been an incredible success so far. In line with figures launched by the Ghana Immigration Service , People arriving in Ghana elevated by 26% to their highest ever charge between January and September 2019.
The numbers of tourists from the UK (24%), Germany (22%), South Africa (10%) and Liberia (14%) additionally grew. All informed, Ghana reportedly issued 800,000 visas this 12 months and this week introduced that every one nationalities can be eligible to obtain a visa on arrival for the following month or so as a result of heavy demand.
Whereas the Yr of Return has been laudable in some ways, nevertheless, its unique concentrate on the transatlantic slave commerce, with the US on the centre, has erased different crucially necessary features and legacies of Ghana’s historical past of slavery, based on some critics.
—MyJoyOnline
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