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Opinion: College branding for customers, not students

Inter 2025 by Inter 2025
February 13, 2020
College branding
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I keep in mind my freshman yr at VSU. Taking meals runs to palms, chatting within the pupil union and late evening strolls on the illustrious entrance garden.

I additionally keep in mind going to a few of my journalism programs within West Corridor, strolling previous the rotunda on the second-level. It was quiet and one of many many causes I selected VSU for faculty.

However all that has modified.

See, this was 2017. Now, we’re within the early-bird particular of 2020. There’s a large V-State signal that lingers on the rotunda on the second-level. In the event you look down from this spot, you will note tv screens that offers you the complete style of what VSU is about.

Search for and there are banners of the various schools on the campus. There may be merely no want for this, particularly for college students. However for VSU, this can be a enterprise.

You can’t go anyplace on this campus with out VSU’s branding. Even BlazeVIEW sports activities has every thing VSU wishes, which is mainly to return to VSU and your goals will probably be worthwhile.

Granted, VSU just isn’t the one college that manufacturers itself. I’m not saying that this can be a unhealthy thought, however from the standpoint of a pupil, there are lots of issues that want altering aside from branding. VSU wants an overhaul of professors. Ask any pupil, 9 occasions out of ten, their professor just isn’t good in any respect. Moreover, the professor in all probability is aware of that they’re no good.

There may be not a high-school senior on the planet that can contemplate going to a college with horrible personnel. However you’ll by no means see that.

Faculties don’t promote their professors. They promote the surroundings, athletics, Greek life and a lot extra. That is the bait. As a highschool senior, you’ll wish to see that. You’d shut your eyes and visualize your self with these fraternity/sorority letters or going to an enormous sporting occasion the place you get to scream as loud as you possibly can.

VSU performs into these very nicely. Nonetheless, if faculty is meant to be the place the place you go to be taught and grow to be higher than you had been earlier than, shouldn’t the professors who can assist with that be the highest model? It is a questions that must be answered. VSU not too long ago had a drop off in enrollment and the one approach to get it again to regular was to spend money on analysis and advertising and marketing research.

Picture and story by Prince Robinson Jr., Managing Editor. 

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