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OKLAHOMA CITY (KFOR) – Only one week after state leaders introduced new branding for the Sooner State, Oklahoma Metropolis leaders say they’re making ready for a change.
On Thursday, the Oklahoma Metropolis Conference & Guests Bureau launched an all-new branding marketing campaign to vary the present notion of Oklahoma Metropolis.
“The analysis and growth course of helped us set up the important thing character qualities of Oklahoma Metropolis which could be utilized to a wide range of audiences,” mentioned Lindsay Vidrine, vice chairman of Vacation spot Advertising and marketing for the Oklahoma Metropolis Conference & Guests Bureau. “This marketing campaign unified our model story throughout conference and leisure audiences, whereas additionally being related to native residents, financial growth audiences and past. No single entity tells OKC’s story, however collectively we will share an genuine and welcoming voice which displays the pushed, resourceful and collaborative spirit that makes our metropolis distinct.”
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Officers say they engaged in a 10-month-long branding mission that included greater than 75 one-on-one interviews, in depth analysis, information media and competitor metropolis evaluation, and enter from civic, enterprise, tourism, and trade companions.
The Trendy Frontier is a citywide marketing campaign and tagline that could be a nod to Oklahoma Metropolis’s heritage and in addition appears forward as town defines its personal future.
The branding marketing campaign can be launched by promoting and promotional efforts within the coming weeks.
Click on right here to see the digital billboards.
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