UNC healthcare system adopts new name

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PHOTO | UNC HEALTH

UNC Well being Care, North Carolina’s largest tutorial healthcare system, has been rebranded as UNC Well being.

UNC Well being Care has a brand new identify.

North Carolina’s largest tutorial healthcare system has launched a brand new model identification as UNC Well being, which incorporates 11 hospitals throughout 13 hospital campuses and clinic areas from Hendersonville to Jacksonville. The brand new identify and emblem mark are symbolic of a dedication to the healthcare system’s transformation technique. UNC Well being employs 33,000 and cares for sufferers from all 100 counties and throughout the U.S.

“UNC Well being’s transformation technique boldly defines our roadmap over the subsequent 5 to 10 years,” mentioned UNC Well being CEO Wesley Burks MD. “One of many key modifications that may place us nicely to attain our strategic objectives is a brand new working mannequin. That is our first main working mannequin change in a long time and offers us with a modernized and built-in strategy to assembly our sufferers’ wants.

“Along with our working mannequin, UNC Well being will give attention to an enhanced tradition, capitalizing on parts of our present tradition which can be robust and sustainable, and growing new parts that may present us with the inspiration of how we’ll work sooner or later. The whole lot we do culminates in UNC Well being’s unchanged mission: ‘To enhance the well being and well-being of North Carolinians and others we serve.’”

UNC Well being is transferring in a brand new path, leaders say, that displays the hospital system’s aspirations, values and purchasers’ expectations. The modifications will assist the group undertake enterprise and medical practices to turn out to be extra responsive and buyer targeted.

“From a sensible standpoint, the launch of UNC Well being is an establish refresh, one thing the healthcare system hasn’t carried out in a few years,” Chief Communications and Advertising and marketing Officer Lisa Schiller mentioned. “This refresh simplifies the system identify and provides it a targeted alternative to make sure constant, common branding throughout the total group.”

The transition features a new grasp model that features group’s identify, emblem and messaging that may proceed throughout the system and associates going ahead.

“On a deeper degree, the transition to UNC Well being signifies our dedication to not merely deal with sufferers for illness, harm and different circumstances,” Schiller mentioned, “however to strategy every affected person with the aim of supporting their well being objectives throughout all phases of life.”