Vietnam-based dairy model Vinamilk has taken basic fairytales and reworked them as a part of a marketing campaign for his or her Probi consuming yogurt. Within the sequence of 15-second spots, we see reimaginings of classics comparable to Snow White, Cinderella, and Aladdin – all with humorous twists on the enduring tales.
In accordance with the Probi model crew: “Probi’s major goal audiences are mothers and our model picture can be aimed toward professionals which could be difficult for us to create and ship content material that may preserve our major target market watching the total advert.”
They went on to inform us that, “Whereas the promoting market has been filled with long-form branded music movies, we searched for a particular solution to interact customers. Our formulation is short-form movies presenting the model within the very first 5 to six seconds together with revolutionary and resonant content material”.
https://www.youtube.com/watch?v=FpfNlMQMlFM?characteristic=oembed

Ogilvy Vietnam, which labored with Vinamilk to create this marketing campaign added:
“Within the aggressive digital world the place manufacturers are producing increasingly more entertaining items of communication to get their messages got here throughout, our commercials are successful in conserving viewers consideration till the final body and much more, after which hitting the replay button, commenting and sharing”.
Credit
Artistic crew: Ogilvy Vietnam
Manufacturing Home: 18 Studios
Director: Duy Bico
Publish Manufacturing Home: Meccanica
