Song Zu and Eardrum form audio branding agency

Ralph van Dijk and Ramesh Sathiah.

Two names in sound and music, Eardrum’s Ralph van Dijk, and Music Zu’s Ramesh Sathiah, have partnered to kind Resonance Sonic Branding, an audio branding company.

They are saying the business wants smarter and extra inventive sonic branding methods as consumption of audio grows through podcasts, good audio system, audiobooks, streaming music and radio.

Resonance Sonic Branding can be arrange as a particular goal entity. Eardrum and Music Zu will proceed working individually.

The companions at Resonance have helped create sturdy sonic manufacturers for main purchasers together with Woolworths, Commbank, SBS, Etihad, Amazon.com.au and Qantas. 

They’re presently engaged on three main Australian sonic model methods to be introduced quickly. 

Ralph van Dijk says sonic branding encompasses greater than an audio brand or sound seize. 

“It’s a possibility to seize a model’s character utilizing music, voice and sound design and guarantee it resonates at each touchpoint.” he says.

“Our ears are one of the highly effective entry factors to our thoughts, and we bear in mind acquainted voices and music all our life. So it is smart for manufacturers to be utilizing this channel extra strategically.”

Ramesh Sathiah says there’s an growing want for a considerate sonic technique to enhance a manufacturers impression and attribution throughout all platforms.

Shannon Bell, inventive director at Re, the design enterprise inside M&C Saatchi, says Resonance is a gathering of like minds.

“Resonance applies the identical degree of craft to sonic expression, as we apply to visible and verbal identification,” says Bell.

“Their work provides a essential dimension that helps make manufacturers extra knowable, attention-grabbing, and in a position to construct a real reference to clients.”

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