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SRINAGAR: The Division of Handicrafts & Handlooms Kashmir organized a day-long workshop on Publicity and Branding, & Design Innovation and Packaging of Handloom Merchandise at Seminar Corridor of Indian Institute of Carpet Know-how, Nowshera Srinagar.
Director, Handicrafts and Handloom, Kashmir, Mahmood Ahmad Shah was the Chief Visitor on the programme.
On the event, Director, IICT, Srinagar, Assistant Director, Handloom, Srinagar and Craft Consultants from Craft Improvement Institute, Pashmina Testing and High quality Certification Centre, Area skilled of TAHAFUZ society, Designer from Block Stage Cluster, Hawal, appraised the contributors relating to the significance and goal of the Workshop. The specialists delivered lectures and offered their theme particular displays to the viewers about G.I Registration, Pashmina Testing and labeling, Design Improvements and Packaging.
The workshop was attended by representatives of Handloom Cooperative Societies in addition to officers/ officers of Division of Handicrafts and Handloom, Kashmir.
Director H&H, Kashmir, in his speech impressed upon the standard management wing to gear up for strict implementation of Vacationer Commerce Act/High quality Management Act and be certain that the handicraft sellers distinctly label their merchandise as per their makes in order to make sure that no faux merchandise are bought within the identify of Kashmir handmade merchandise.

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