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Red Rooster Winery re-branding | Life

Inter 2025 by Inter 2025
June 5, 2021
Red Rooster Winery re-branding | Life
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The rooster, together with his jaunty head-topping comb and barnyard strut, is gone.

We’re speaking concerning the male of the hen species who for many years graced the labels of wines from Pink Rooster Vineyard on the Naramata Bench.

The vineyard remains to be referred to as Pink Rooster, however the chicken imagery on the label is gone in favour of up to date, layered graphics capturing the winemaking course of from land and soil to vines, grapes and barrels.

“The reimagined labels cleans up the look of the bottles and showcases the standard wine and our intriguing character of refinement and innovation,” mentioned winemaker Elaine Vickers.

The re-brand coincides with Vickers becoming a member of the vineyard from Black Hills Vineyard in Oliver.

She began at Pink Rooster for the harvest in 2019 and made the 2020 classic wines being launched now with the brand new labels.

The primary two 2020s out of the gate are the coopery-pink Rose ($29) fabricated from Malbec, which has aromas and flavours of cranberry, rhubarb and grapefruit, and the Sauvignon Blanc ($21), a refreshing sipper that straddles New Zealand and French kinds with a lime-gooseberry-and-guava profile.

Different new-label wines to be launched by way of the summer season and fall embrace Semillon, Pinot-Three (a white mix of Pinot Noir, Pinot Gris and Pinot Blanc), Cabernet-Merlot, Petit Verdot and Dry Riesling.

“The 2020 classic is among the finest but with its fruit traits and pure acidity,” mentioned Vickers.

Pink Rooster was bought by wine big Peller in 2005, however the vineyard maintains its personal aptitude beneath the conglomerate, in keeping with Vickers.

Peller additionally owns Okanagan wineries Sandhill, Tinhorn Creek, Wayne Gretzky, Black Hills, Grey Monk and Peller Estates.

New from Hillside

Talking of recent labels, Hillside Vineyard on the Naramata Bench has put its flagship purple, the 2015 Mosaic ($54), in a bottle with an embossed, cream-coloured label that includes small flecks of color coming collectively to kind an summary piece of artwork.

In any case, that’s what a mosaic is, smaller items assembled to make a bigger piece of artwork, very like

the Cabernet Franc, Cabernet Sauvignon, Malbec, Merlot and Petit Verdot mixing to create the Mosaic sippable artwork.

The remainder of Hillside’s new releases function labels with a cutout so that you see the color of the wine within the form of the vineyard constructing (on a hillside, in fact).

Within the case of the apple-and-nectarine 2020 Unoaked Pinot Gris ($23) which means gentle pink, resembling the palest of Rose wines.

For the grapefruit-and-ginger 2020 Gewurztraminer ($21) it’s a glimpse of pale straw liquid.

And for the juicy, red-and-black-fruit 2016 Merlot ($22), 2018 Cabernet Sauvignon ($28) and 2018 Syrah ($32) it’s the deep garnet of those purple wines.

Winemaker Kathy Malone admits it’s a fairly eclectic combine of recent releases.

However what all six of the wines have in widespread is they’re hand-crafted solely from Naramata-grown grapes.

“At Hillside, our focus is to showcase the distinctive and compelling traits inherent within the terroir of the Naramata Bench,” mentioned Malone. “(It’s an) enchanting area.”

Extra of all the pieces

The newest BC Wine Grape Acreage Report exhibits there are extra acres of winery, extra wineries, extra wine being made and extra financial impression.

The report pegs the variety of acres in wine grapes in 2019 at 11,086, up eight% from the 10,260 in 2014.

The variety of wineries jumped 11% to 282 and the BC wine business is price $2.eight billion yearly.

The highest three planted grapes are Merlot at 1,619 acres, Pinot Noir at 1,332 and Pinot Gris at 1,167.

Steve MacNaull is an Okanagan wine lover and Canadian Wine Scholar. Electronic mail: steve.macnaull@okay.bc.ca.

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