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Manufacturing firm ArtClass has signed director Anthony Pellino to its roster for industrial and branded content material illustration within the U.S. Pellino, who’s turned out work for such manufacturers as Reebok, Guinness, Lexus and Peloton, was beforehand repped by Alkemy X within the advert area. He’s additionally an alum of SHOOT’s 2017 New Administrators Showcase.
“Anthony is a visceral filmmaker, smart past his years,” mentioned Rebecca Niles, ArtClass government producer. “I used to be instantly impressed by how rapidly he amassed such an unlimited and spectacular physique of labor in a short while. His bold and contemporary method to storytelling resonated with us.”
Pellino shared, “There’s an actual starvation and trajectory at ArtClass that I’m tremendous enthusiastic about. Rebecca and [ArtClass partner/EP] Geno Imbriale deliver actual enthusiasm for his or her creators and simply wish to make nice content material. This was an enormous catalyst for me to affix their roster. All the administrators have their very own distinctive specialty. I really like that I get to work alongside them and produce my hyperreal area of interest into the fold.”
Pellino launched his profession at 19 years outdated when he directed “Be Extra Human,” a hyperrealistic spot for Reebok concerning the inside meditations of William H. Cavali, an novice boxer from Brooklyn, earlier than every match. That spot led to numerous initiatives for Spalding, Guinness, Uber and Michelob Extremely.
Pellino helmed a collection of branded documentaries for Peloton, and served as each director and artistic director on episodes for the Rumble Boxing at-home app expertise. Immediately after this, he spent 18 months in San Francisco consulting on and constructing a content material manufacturing arm for enterprise capital firm 8VC. Pellino is at present creating a brief movie across the theme of healthcare in a dystopian future.
“I’ve all the time wished to do work that makes individuals really feel impressed,” mentioned Pellino. “I really like telling anthemic tales which can be punchy, kinetic and energetic, creating worlds for my expertise that don’t exist in actuality. I’m comfy traversing completely different classes and genres of labor, as a result of my finish method all the time comes from that basic fashion I’ve. I are inclined to gravitate in the direction of initiatives that haven’t been tried before–or possibly even people who scare the shopper a little bit. I’m all for the problem of drawback fixing, and collaborating with those that really feel the identical approach.”
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