Strata at former Trump-branded tower pushes for removal of giant signage

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The shiny chrome, six-foot-high letters spelling out the previous U.S. president’s title on West Georgia Road are nonetheless, considerably unbelievably, in place.

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It’s been greater than a yr for the reason that firm that operated the Trump Worldwide Lodge in Vancouver and licensed the usage of the Trump model for it, declared chapter and shut its doorways in August 2020.

Now, in current months, the strata council of the privately owned, luxurious house apartment items on the tower have been urgent Holborn Properties, which owns the constructing, to lastly take down the Trump signage.

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There’s been controversy and calls towards the large signage going again to when the 69-storey luxurious resort opened in 2017 amid protests towards the electing of U.S. President Donald Trump.

At the moment, the strata even voted to guard itself towards adverse danger linked to Trump branding by rising its insurance coverage protection for terrorism.

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Since then, the record of voices calling for the Trump title to be taken off one of many tallest and prominently situated downtown buildings has included former mayors, metropolis councillors, chief planners, development staff, advertising professors, city planners, activists and others, to not point out many common residents.

Assembly minutes from June 2021 obtained by Postmedia mentioned that “the strata council requested the elimination of the massive TRUMP signage from the West Georgia entrance.”

“The present chapter stays in place and among the TRUMP associated branding, on the West Georgia Road degree has begun to be eliminated; particularly the Spa By Ivanka signage on the entrance of the resort doorways. A gathering with events related to the Lodge (is) anticipated in fall as rebranding and reopening of the closed resort and associated amenities are anticipated to happen within the new yr,” famous strata council assembly minutes from Aug. 2021.

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In September, Holborn CEO Joo Kim Tiah and different executives met with the strata council, in individual, “recognizing that (it) had considerations about branding and the present state of the resort property and any attainable reopening plans,” in response to strata assembly minutes.

This portion of the assembly was carried “in digital camera” so there aren’t too many new particulars recorded within the assembly’s notes.

Nevertheless, precedence motion objects that did go down in writing included preserving residents up to date on “information about new or returning tenants … (and) branding and any elimination of signage related to the previous Trump resort entity.”

The signal at 1161 West Georgia was constructed and put in in accordance with the Metropolis’s signal bylaw and a allow is required to put in a brand new or alternative signal, in response to the town.

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A spokesperson mentioned the signal is for your entire constructing and whereas the resort is closed, the residences are open and the town has not obtained an utility to take away or change the present signal.

Requested this week if or when the massive Trump letters might be taken down, Joo Kim Tiah instructed Postmedia he “can’t remark at this cut-off date.”

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