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Worldwide human capital administration consultancy, Good WFM, has appointed Andrew Griffiths to the newly created position of Director of Advertising and marketing, Branding and Messaging.
Andrew Griffiths – creator of a variety of bestselling enterprise books – brings greater than 25 years of enterprise, advertising, and communications expertise to the UKG providers companion, having labored with a broad vary of firms and political our bodies worldwide together with Telstra, Optus, CBS TV, HP, NYK Line, and the European Union.
His expertise consists of consulting on a sequence of workshops for the European Union to assist put together a variety of companies for the Brexit transition.
Griffiths says his expertise working with Good WFM CEO Jarrod McGrath and the corporate’s world growth had been key elements that attracted him to the position. “I’ve labored with Jarrod for years now serving to him launch and promote his books. It was in his writing that I may see the story of how he was reshaping the human capital administration trade,” mentioned Griffiths.
“This firm is constructing a legacy and setting the bar for the way organisations can get probably the most out of their individuals whereas giving them the absolute best expertise. It’s laborious to think about something extra essential than that chance in right now’s enterprise panorama, and McGrath and his staff convey a hardly ever discovered knowledge to the place organisations and folks meet.”
Griffiths will work alongside McGrath and Good WFM COO Rob Scott – who joined the consultancy in 2021 – To drive its world advertising, messaging, and branding methods because it turns into a extra mature world enterprise and units the scene to someday listing as a publicly traded firm.
The brand new position follows accelerated development of Good WFM’s shopper base, income, and staff. Final yr the agency struck a UKG providers cope with aged care organisation Montefiore, and arrange subsidiaries in India and the US.
The consulting agency is concentrating on the elevated demand for HCM providers, with the market tipped to succeed in circa A$44 billion by 2030. McGrath says that determine is only the start of the chance, and Griffiths’ appointment is essential to making sure the consultancy can proceed to scale sustainably and place as a very world enterprise.
“We function within the HCM providers market, which we estimate will likely be about thrice the worth of the HCM market itself,” mentioned McGrath. “Whereas that’s an enormous alternative, it doesn’t even recognise that that is an trade linked to each paycheque throughout the globe, and it’s dramatically underserved.
“The people-first strategy we’ve taken – the place we contemplate productiveness, and balancing data employees and operational employees – is clearly working. Andrew understands the journey we’re on but in addition brings an outsider’s perspective to it, and his experience will likely be invaluable on us maximising our development potential.”
In the meantime, Griffiths has additionally been appointed because the consultancy’s inaugural appointment to its new Advisory Board. Within the coming months, different members will likely be appointed to the board, specializing in areas together with range, fairness inclusion and belonging, environmental sustainability, philanthropy, and development.
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