She's Showing Women How to Get What They Want

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Born in McMinnville, TN, and raised in Nashville, Julie Solomon isn’t any stranger to Southern tradition. Lengthy earlier than she left for a thriving PR profession in Los Angeles and married her now-husband (actor and activist Johnathon Schaech), the South was her stomping floor — she even earned her diploma in journalism and digital media from the College of Tennessee. Her profession trajectory contains publicity for Grammy Award- and Golden Globe-winning artists, being featured in such esteemed publications as FORBES and Entrepreneur, and getting in on the bottom flooring of influencer advertising, which prompted her present profession as a extremely respected speaker, creator, marketing consultant, podcast host (of the top-rated The Influencer Podcast), enterprise coach, and brand-builder. Her profitable on-line course, Pitch It Excellent, has generated over seven figures in income, and her newly launched e book, Get What You Need: Go From Unseen to Unstoppable, is an empowering have a look at proudly owning and rising your private affect. Please welcome our new FACE of the South, Julie Solomon.

Julie Solomon in a striped suit jacket, in front of a blush wall

Please welcome our latest FACE of the South, Julie Solomon!

How did you get in on the bottom flooring of influencer advertising?

I moved to LA … in 2013, proper when the entire world of what we now know to be influencer advertising was turning into a factor. Again then, it was known as running a blog or YouTubing. However I discovered myself enmeshed in that world. I began running a blog as a manner to hook up with the neighborhood and attempt to discover some footing and a way of belonging on the market. Once I began to hook up with quite a lot of the ladies, they noticed that I didn’t have an enormous attain with my weblog, however I used to be in a position to monetize it rapidly and successfully due to my talent set and background. Many began coming to me and saying, “I don’t imply to sound impolite, however how is it that you don’t have any following, and I’ve all of those followers, and also you’re persistently touchdown model offers, collaborating, and doing partnerships? I’m barely creating wealth off of affiliate revenue!” When that occurred, I believed, There’s a necessity for one thing extra than simply sharing mother and way of life recommendations on my weblog. There’s one thing deeper right here. I began to check the waters and create content material that centered on advertising suggestions, PR help, and ways in which content material creators may begin to think about their content material extra as a branded alternative — to start out constructing a enterprise behind it. That took off and gained traction, and from there, it was a snowball impact. I began taking up shoppers.

I created a web-based course in 2016 known as Pitch It Excellent, which continues to be round at this time. That course utterly modified your entire trajectory of my enterprise … I used to be in a position to hit a big-felt want for a distinct segment of people that wished what I used to be sharing and instructing.

What introduced you again to your Nashville roots from Los Angeles?

I’m a mother of two — I’ve an Eight-year-old son Camden and a 20-month-old daughter, Lily Joe, and my husband is Johnathon Schaech. He’s an actor and an activist, and he had been in LA for 30 years. (He’s 15 years older than me.) Once we met, and I moved on the market to start out a household with him, there was at all times this concept of Nothing actually movies right here anymore; do we’d like and wish to be right here? LA was actually good for me as a result of it put me the place I wanted to be to unlock the enterprise that I now have. If I had stayed in Nashville, I most likely would nonetheless have carried out a model of what I do now, however it wouldn’t have been the scope it’s. LA is the mecca of content material creators and influencers, and it’s the highest 1% of the highest 1%. It thrust me into that neighborhood, however as soon as I may lay the inspiration, we bought this tug. My son was beginning kindergarten, and my total household is right here. My associates are right here. It felt proper, so we threw it on the market and stated, “We’re gonna begin placing feelers out to purchase a home in Nashville, and if it’s meant to be, it’ll be.”

Julie Solomon sitting on a stool in front of a white wall

“I believe God was looking for us as a result of we bought out at a extremely good time,” Julie says of her transfer away from Los Angeles. “Who wouldn’t wish to reside right here in Nashville? That’s why 50,000 million individuals are shifting right here on daily basis. It’s a gorgeous, superb place to lift a household.”

Inform us about your e book.

Get What You Need: The best way to Go From Unseen to Unstoppable is supposed for that lady (males too, however I’ve 99% girls in my sphere) who’s sick and uninterested in being sick and drained. This e book was a three-year course of. I began engaged on the proposal again in 2018, however as a result of we moved, then I had a baby, after which COVID-19 hit, there have been quite a lot of modifications. The method took slightly bit longer, and I’m glad that it did as a result of I believe it was meant to come back out now, on this post-pandemic haze — particularly for girls. Some are going again to the office, and a few aren’t. Some are reevaluating how they’re exhibiting up on the earth, how they wish to work, and the way they wish to share their message. There are quite a lot of girls who lastly really feel this sense of eager to crack open and do one thing, however there’s one thing that retains them caught — often limiting beliefs, the shortage mindset, the wrestle with balancing being a mum or dad and eager to do all of this. We’re actually hitting that now that we’ve gotten two-ish years faraway from the pandemic, and we’re beginning to settle into no matter this new regular is. So, it’s for that lady who’s not solely curious however able to take that leap and belief the method of what’s actually attainable for her to get what she needs. And that may be totally different for everybody.

You possibly can pre-order a duplicate of Julie’s new e book through her web site. For a signed copy, pre-order by way of Nashville retailer Parnassus Books.

You put on so many hats! What do you do to find time for your self?

I don’t beat myself up for being egocentric. I don’t subscribe to the mommy disgrace; I choose out. I made that call a really very long time in the past. I used to be raised by a single mother, and he or she didn’t have a selection — she needed to work. My dad, too. We had been a blue-collar working household. Neither of my dad and mom went to varsity; I come from humble beginnings. Seeing how my dad and mom grew up — and particularly how my grandparents grew up in excessive poverty — resonated. My grandmother lived in a trailer her complete life; they didn’t have indoor plumbing till I used to be about 10 years previous. I bear in mind strolling to the outhouse to go to the lavatory, and that wasn’t 1945; it was 1991. I believe that seeing their resoluteness and resilience — there’s actually no different selection. We are able to both be a sufferer of our personal circumstances or settle for what’s and transfer ahead. It helped me to bear witness to that. I imagine that the extra I can “put the masks on myself first,” the extra I can present up for my children.

One other manner I handle myself is that I’m actually conscious of how I exploit my time. I don’t muddle it with busy work. I say “no” to virtually every little thing, which is extremely liberating — and I’m somebody who used to say “sure” to any and every little thing, on a regular basis. I like to ask myself the query, What is crucial? As girls, we really feel like we’ve got to do all of it (or at the very least I did for a really very long time) as a result of nobody will do it in addition to we are able to. However that’s a type of management; it’s discovered helplessness. Once we really feel like we’ve got to do all of it as a result of it will probably’t get carried out, we’re primarily saying, “I’m helpless to my circumstance; due to this fact, I’ve to leap in, save everybody, and be the hero to the entire issues.” That precipitated far more chaos in my life than good. Remedy, studying books, and being conscious of how I used to be exhibiting up on the earth helped me create these boundaries that gave me quite a lot of nice self-care. I’ve a morning follow the place I give myself 15 to 20 minutes to simply be with me.

Julie with a white blouse and black pants in front of a dark backdrop

“If getting what you need actually issues to you, it needs to be extra highly effective than your excuses,” says Julie. “I wish to work on the mindset shift first. As soon as that’s clarified, [we move on to] the motion steps. Girls have a tendency to attend for the arrogance fairy to fly down from the sky and land inside their our bodies. However what I’ve discovered by way of my very own expertise of considering that — and it not being true — is that we anticipate confidence to get the readability to take motion. Nevertheless it’s the readability that creates the arrogance. “

Given that you just grew up right here, what native spots do you assume deserve extra consideration?

I like McCabe’s Pub. It’s simply good and constant. I additionally grew up going to Sportsman’s Grille, which isn’t the shiniest place on the earth, however it’s an incredible burger and French fries. It feels homey, and it’s bought slightly pub vibe. I actually like pubs. Jimmy Kelly’s is one other place; that was the large steakhouse we might go to. And Sperry’s. There are quite a lot of nice new staples, however there are additionally some previous ones that heat my coronary heart. The Picnic is one other nice one.