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In March 2023, the South Colonie Central School District embarked on a comprehensive rebranding process following a mandate from the State Education Department. After months of collaboration, planning, and community input, the Board of Education adopted a resolution in February 2024 to change the district’s athletic nickname to “Colonie Wolf Pack”, effective July 1, 2024.
Branding South Colonie
Branding South Colonie is an ongoing initiative centered on defining and enhancing the district’s identity through cohesive visual elements and messaging. With a pending trademark application, the district aims to solidify its unique presence in the community and beyond. By aligning with core values of Academics, Wellness, Character, and Community, South Colonie seeks to foster a recognizable and trusted image that resonates with stakeholders. This branding effort underscores a commitment to delivering a comprehensive educational experience and maintaining a strong connection with its diverse community.
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