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SellHound affords providers to take the tedium out of promoting style gadgets on-line. We checked in with founder Suzanne Wouk to learn the way SellHound’s apps can function “digital assistants.” She additionally talked about promoting tendencies and shares some suggestions that any vendor can use to optimize their listings.
The fun of trying to find treasures to promote on-line is plain, however lots of tedious work goes into itemizing these merchandise on-line. SellHound is providing providers that may assist sellers cut back their piles of “stock” and get them listed and offered on eBay and different venues. The extra effort you expend in preparation, the higher the possibilities your merchandise will promote shortly at an optimum worth.
Suzanne Wouk likens her providers to a digital assistant (VA) however with out the grueling strategy of hiring, coaching, and doubtlessly firing individuals.
It’s an bold plan to scale providers at a worth level that might be palatable to sellers (observe that some SellHound apps are free), however Wouk is motivated by one thing moreover her entrepreneurial spirit. Over 80% of used style that’s donated to thrift shops leads to a landfill as an alternative of being recycled, reused, or resold, she stated. It’s clear she needs to assist change that.
And whereas some could scoff at youthful generations for taking a special strategy to possessions than their dad and mom and grandparents, Wouk sees the sense of their attitudes in the direction of “stuff.” She factors out that with the web, it’s not troublesome to search out and change issues that we cherish, so individuals don’t should stockpile possessions.
SellHound is presently centered on style. “We do finest with gadgets which might be branded from the final 40 years,” she stated. “We aren’t appraisers of extremely collectible style gadgets. We are able to nonetheless create the itemizing, however for true collectables or antiques, we suggest to hunt out skilled appraisers.”
Wouk plans so as to add further classes and marketplaces sooner or later, however feels strongly about the necessity to deal with style. “Style makes up over half of all secondhand merchandise traded on-line.” And, she added, “style manufacturing, manufacturing, distribution and disposal is an environmental nightmare. Reselling style is essentially the most sustainable factor you are able to do with it.”
SellHound Fetch Engine
SellHound Fetch Engine is the primary worth comparability for secondhand gadgets, Wouk stated. “You may seek for ANYTHING, new or used, and we’ll serve again the common Currents and Solds (when accessible) from 5 – 10 marketplaces (accessible each on desktop and app).” It’s free on the desktop and the app.
SellHound Digital Itemizing Assistant App
With SellHound, sellers snap just a few images of their merchandise utilizing the app, and the corporate creates the itemizing. “From the images, we establish the merchandise, do the analysis, create a extremely optimized itemizing which incorporates title, description, item-specifics, pricing and transport ideas,” Wouk stated.
The vendor critiques the itemizing SellHound ready and may make adjustments, then the vendor can click on “submit” to have the merchandise listed instantly onto their eBay account utilizing eBay’s API.
SellHound prices a $1.44 – $2 price per itemizing (relying on the pack), and the primary three listings on the Digital Itemizing Assistant app are free. SellHound might be including extra marketplaces quickly – you may watch a video to study extra through YouTube.
Utilizing Actual Individuals Plus Expertise
SellHound employed a staff of eBay style sellers who’re skilled in its system to create the listings. Wouk stated a backend platform that features picture recognition and automation instruments helps assist the operation. “We’re additionally growing and coaching our personal AI/ML (Synthetic Intelligence and Machine Studying) community that can velocity up the method and provides us the flexibility to scale shortly,” she stated.
Optimizing Listings to Promote
Wouk stated SellHound makes use of finest practices to optimize shoppers’ listings. “We comply with eBay’s and Google’s title and itemizing suggestions so our listings will seem excessive up in search.”
Creating descriptions which might be cellular pleasant can also be necessary, and SellHound gives really useful optimum costs based mostly on searches for a similar or related merchandise in offered and present listings.
“Since lots of our sellers cross-post to different marketplaces, we ship them a duplicate of your entire itemizing in electronic mail format to allow them to simply copy and paste to different marketplaces,” Wouk defined. “Sooner or later we can have the flexibility to submit to a number of marketplaces instantly from the app.”
We requested Wouk to share some recommendations on optimizing listings, and she or he supplied the next three:
Tip 1: Optimize for Google in addition to eBay
“When writing titles for Google in thoughts, sellers ought to put a very powerful key phrases initially of the title. Google solely shows round 50 – 60 characters of their titles versus an eBay itemizing which is as much as 80 characters. So the vendor needs to be sure that essentially the most related details about the merchandise is seen within the Google search. Google recommends main with model, gender, product kind and magnificence.”
Tip 2: Use related key phrases to explain the fashion
“Many sellers don’t know the right style phrases which drastically hurts their listings. For instance, in case you are promoting a peplum fashion prime, however don’t use the phrase “peplum” the client who’s searching for that prime won’t discover your itemizing.”
Tip three: Insert key phrases in titles that can assist customers discover your merchandise
“Attempt to use all of the characters within the title (80) with phrases that a purchaser may use to search out your merchandise. I like telling sellers to consider what key phrases would somebody use to search out their merchandise in the event that they noticed it being worn the evening earlier than? What is exclusive about that merchandise? Apart from being black leather-based pants, for instance, are there straps or any gildings? These can be necessary key phrases.”
We requested Wouk about tendencies she is seeing on eBay. “There appears to be a development on eBay for sellers to open a number of shops with a number of product strains,” she stated. “Lots of our sellers ask us find out how to “change” eBay accounts or eBay shops. Sellers are creating their very own distinctive shops to market totally different sorts of merchandise to totally different clients.”
She stated she’s additionally seeing lots of new gadgets being listed, which she attributes to the recognition of the retail arbitrage motion.
“Half of our demographics are Millennials/GenZs, and we’re seeing a development of youthful sellers coming into the enterprise of reselling,” she stated.
We additionally requested Wouk if sellers had been discovering success on different marketplaces past eBay. “The brand new “revolution” in reselling is diversification,” she stated. “You may promote your handcrafts on Etsy, excessive style on RealReal, sneakers on Goat, and virtually something on eBay. If you’re a social vendor, Poshmark is your sport.
“It’s the Wild Wild West of diversification and area of interest advertising…, of posh events and social media platforms evolving into promoting platforms.
“Sellers are usually not solely promoting particular person gadgets however are promoting field a great deal of wholesale used gadgets to different sellers who don’t wish to hunt for stock. Marketplaces like ThredUp have joined the development and likewise promote wholesale packing containers of used style gadgets to resellers.”
“It’s an thrilling time for sellers,” Wouk stated. You may go to SellHound.com for extra info.
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is writer of “Flip eBay Knowledge Into Dollars” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Running a blog Heroes” (Wiley 2008). Observe her on Twitter at @ecommercebytes and ship information tricks to ina@ecommercebytes.com.
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