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Iconic French label introduces new branding for millennials, Gen Z
MANILA, Philippines — For its silver anniversary within the Philippines, modern French clothes model Marithé and François Girbaud is celebrating with an up-to-date new look and a brand new A-game.
Impressed by arts, music, and trend, the brand new modern, younger, and fashionable vibe of Girbaud goals to attraction not solely to the nostalgia of its long-time followers but in addition to the hip and classy streetstyle of millennials and GenZ-ers, all whereas retaining the denim-centric DNA of the model, the label mentioned in an announcement launched to Philstar.com.
“The model has been within the Philippines for 25 years now and we wish to have a good time this milestone by introducing a brand new look,” mentioned Obee Ham, Enterprise Growth Head for Retail Dynamics, Inc., the group behind the model’s Manila revival. “The model has all the time been identified to be modern and we made certain that it is going to be carried over to this thrilling new part.”
Model updates began rolling out this 12 months in a few of its shops in Metro Manila, together with SM Megamall, SM North EDSA and SM Manila. By 2020, all shops within the Philippines can be refreshed with a cool and fashionable retailer design. It’s going to additionally characteristic up-to-date assortment each season with very wearable items impressed by the streetwear development that’s all of the hype now among the many youthful market.
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