Nifemi Akinwamide, Kudi Head of Marketing

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As thousands and thousands of individuals in Africa and around the globe are compelled to make money working from home indefinitely due to the coronavirus pandemic and its results, we speak to professionals and entrepreneurs in numerous industries to learn the way they’re adapting to this new actuality.

This week on How I Work, Nifemi Akinwamide, the top of promoting at Kudi, a fintech startup, shares his routines and suggestions for staying productive whereas working from dwelling.

Present function: Head of Advertising and marketing, Kudi

Location: Lagos

Commercial

Present pc: MacBook Professional (15-inch, 2018)

Present cell system: Samsung Galaxy Be aware 10

Describe what working on this pandemic is like, in a single phrase: Conferences.

Inform us briefly about what you do and what your job entails?

I lead the advertising and marketing staff at Kudi — Kudi is a fintech firm engaged on the best method to entry monetary companies particularly for the underbanked and unbanked communities by means of our agent community. Primarily my work revolves round our clients who’re brokers throughout the 36 states in Nigeria.

My job is to verify we’re prime of thoughts when it comes to accessing monetary companies, that our clients see the worth we offer for them, and likewise collect sufficient information by means of market analysis that helps the enterprise make higher selections. This revolves round engaged on advertising and marketing campaigns and techniques based mostly on market analysis with my staff. Additionally, giving our clients an important buyer expertise throughout all touch-points.

Is that this your first time absolutely working from dwelling?

No, I labored from dwelling in 2015 after I was head of communications at FourthCanvas — a visible design company. The one distinction was that I used to be working from my father’s home on the time. Meals and different fundamental facilities had been at my disposal so I didn’t have to fret quite a bit. A lot for rising up and having independence!

Stroll us by means of a typical workday because you began working from dwelling (like a diary of a latest day)

I sleep very late, however irrespective of after I sleep I get up by 7 a.m. The second I get up, I test Slack and my emails (private and work) simply in case I’ve one thing pressing to answer. Whereas I’m nonetheless in mattress, I atone for articles and what has occurred to the world whereas I used to be asleep.

By eight a.m., I’m up doing my regular actions — praying, brushing, and bathing. I get to work virtually instantly and I begin by checking on Todoist and Google Calendar for my To-Dos and scheduled conferences. Due to my function, I’ve to work on paperwork/displays to clarify sure methods at digital conferences, so I work on that based mostly on my schedule. I additionally inspect my staff members and get updates from them relying on the duties at hand.

I’ve my first meal at round 12 p.m., that’s if I’m not in one other assembly or dialogue on Slack.

This cycle can proceed till late within the night round 5 p.m. after I take a break to atone for what’s going on on the planet, then I both watch some Netflix or take a nap.

I resume working once more round eight p.m. on a very powerful actions of the day. I spend my time gathering information and completely different dashboards to grasp how we’re doing as a enterprise. I additionally get to work on paperwork as a result of that is the time I work finest. I do that late into the night time more often than not.

What apps, devices, or instruments have you ever been counting on to make money working from home, and the way do you employ them?

Meet – Digital conferences

Slack – Messaging/fast calls

Gmail – Emails

Todoist – To-dos

Having to make money working from home, how do you allot your time for work and private issues?

So, I by no means work from my mattress for any cause. I shutdown from work as soon as I’m feeling drained mentally and take a stroll or catch some sleep. I don’t suppose I’ve completed an important work of separating private time and work. You’ll be able to attain me at any time on Slack.

Do you reside/work alone? If not, what’s your residing situation like and the way do you keep away from/address distractions?

Sure, I dwell alone and that has made issues simple for me. Aside from the problem of fixing myself meals to eat, I feel I like working from dwelling. I’m the one distraction, and I can management that.

How do you recharge or take a break?

I attempt to sleep or watch Mates on Netflix. Although I’ve seen the sequence a number of instances, it helps me calm my nerves.

What’s your greatest problem with working from dwelling and the way are you making an attempt to resolve it?

I feel my greatest problem will not be having the ability to go to our clients throughout this era because of the lockdown. I sometimes would have trigger to go to our brokers however that may’t occur now. What my staff and I’ve completed is to organise Zoom occasions with our brokers on-line to interface with them and perceive what they may be going by means of at the moment. This is likely one of the methods now we have tried to resolve the issue.

What are you at present studying, watching, or listening to? What do you advocate?

For the time being I’m studying Hooked, Decoded by Phil Barden; Advertising and marketing Insights from A to Z by Philip Kotler; The Story Engine by Kyle Grey; and Buyer Success by Nick Mehta.

On Netflix, I watch my favorite sequence Mates and How I Met Your Mom.

What piece of recommendation would you give somebody making an attempt to adapt to working from dwelling?

My recommendation can be to attract the road between work and your private life by working with schedules. Don’t work out of your mattress, it doesn’t pay you; create a workspace you may work from.

Who would you prefer to see reply these questions?

Yinka Adewale, co-founder and CEO of Kudi; Wale Akanbi, co-founder and CTO of Aella Credit score; Debola Williams, CEO of REDAfrica; and Tobi Eyinade, co-founder of Roving heights.

Nigerian startups raised $55.4m in Q1 2020; over 99% of which got here from international sources. Discover out extra whenever you obtain the complete report.

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