Five tips on marketing your farm and products – Manila Bulletin

Atbang Farm inCabayugan, Calape, Bohol a permaculture farm and wildlife protect that additionally calls itself a meals forest.

Half 1 mentioned how proprietor Efrenia Holt grew what was as soon as pastureland into what’s at present one among Bohol’s mannequin permaculture farms.

Now, she shares some advertising ideas which have helped in her success.

Rising glorious crops and creating high quality value-added merchandise is simply the primary a part of operating a profitable farm. To earn a living, the farmer has to be sure that they’ve a constant clientele. That is the place advertising is available in. “Advertising and marketing is essential to place throughout your services provided to the best prospects or customers and in return you’ll have the sting to succeed as a farm enterprise,” Efrenia Holt, Atbang Farm’s founder and proprietor.

Atbang Farm reaches their purchasers in several methods: “We be part of native farmers markets and commerce festivals [organized] by non-public and authorities establishments. We’ve an internet presence in social media and we’re planning to open our personal web site. We’ve advocates who resell and distribute our native merchandise in their very own communities and networks. We’re grateful to be supported by associates who’ve patronized and shared our merchandise by way of word-of-mouth,” Holt shared.

Social media, particularly, has been extremely instrumental in exposing the farm to purchasers that Holt in any other case wouldn’t have been in a position to attain. She advises that farmers not take this without any consideration. “[A] majority of the inhabitants are utilizing social media nowadays. Persons are buying on-line and being seen on social media helps us discover consumers for our merchandise,” she added.

Holt, in her personal phrases, shares 5 ideas which have helped Atbang Farm discover regular purchasers and make a reputation for itself within the area. These, she says, have been discovered from private experiences of their day-to-day operations:

We’re constant within the high quality of merchandise that we create. High quality by way of style, course of, and even the packaging, it needs to be offered nicely. We advocate pure farming so we supply and develop naturally and organically grown produce.

We’ve recognized our area of interest goal markets. We goal customers who’re involved of their well being and well-being, environmentally aware, farm homeowners. We additionally goal avid durian addicts and chocolate fanatics. We’ve a particular market within the UK who’re Filipino households and associates which can be primarily based there and who crave for Filipino meals and drinks that they miss.

Have good, dependable, and strategically positioned distributors. Take excellent care of the relationships you may have with them.

Be current on digital platforms like social media. Throughout this time, we’re grateful for the chance to have the ability to share our story by way of webinars and that has allowed us to develop our market.

Final and most vital, put money into the best individuals. We proceed to develop and be taught collectively as one crew realizing that we’ve got massive desires for the communities we assist.

Learn extra about farming and gardening at agriculture.com.ph