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Trending in China: Younger Chinese language Techie Turns into Web Star After Chat With Apple’s Cook dinner
What’s trending?
A 22-year-old Chinese language college scholar, who has amassed hundreds of thousands of followers for creating movies about high-tech digital devices, has not too long ago been catapulted to on-line stardom after a video through which he had a one-on-one discuss with Apple CEO Tim Cook dinner went viral on Weibo, certainly one of China’s largest social media platforms.
What’s the story?
On Thursday, the younger college scholar, who solely provides his surname as He, posted a video on his Weibo account, through which he requested Cook dinner a number of questions on Apple’s company tradition, how the corporate reacts to suggestions from Chinese language clients and what it has finished to assist aged folks embrace the fast-changing digital world.
Some folks nonetheless have criticized the video for being a publicity stunt with Cook dinner seemingly utilizing it to indicate how artistic Apple is and the significance the U.S. tech big attaches to the Chinese language market.
“There isn’t any method for innovation. However what we do is we’ve a tradition of creativity and a tradition of collaboration. And these two issues collectively, after they intersect, create huge innovation,” Cook dinner mentioned within the video. The comment was strongly echoed by He, who was “astonished” on the battery efficiency of Apple’s M1 chip-powered MacBook Air, which He described as “black magic”.
Cook dinner additionally disclosed within the video that some options of Apple merchandise had been developed based mostly on Chinese language shoppers’ feedbacks such because the iPhone’s evening mode digital camera, which mechanically activates when a low-light surroundings is detected, thus decreasing enhancing hassle later.
Since taking the helm at Apple in 2011, Cook dinner has paid a number of visits to China, assembly authorities officers, enterprise companions and Apple retailer staff there, because the nation has turn into one of many firm’s most necessary gross sales drivers.
What are folks saying on-line?
Though the video is stuffed with flattering phrases about Apple and its merchandise, most web customers centered extra on the scholar as odd folks not often get the chance to speak to Apple’s head.
“In contrast with He, who has already exchanged views with Apple CEO Tim Cook dinner on life objectives and the way forward for the world, I, on the identical age, have simply requested Apple retailer employees for a reduction,” a Weibo person commented.
In the meantime, some turned up their noses on the discuss. One web person, who publishes tech tales frequently on-line, wrote that the discuss was only a advertising gadget utilized by Apple, citing a separate video through which He admitted that he was contacted by Apple earlier than the discuss.
Contact reporter Ding Yi (yiding@caixin.com)
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