IOC and UEFA launch joint sustainable branding study

The Worldwide Olympic Committee (IOC) and UEFA have joined forces to fee a technical research to determine sustainable branding and signage options for each events.

The information, which has been titled ‘Environmental influence analysis of branding and signage options for occasions’, has been printed as a joint effort between the 2 organisations to enhance the sustainability of sporting occasions, exploring branding and signage supplies used at occasions, comparable to banners, flags, stage dressing or data boards.

In accordance with the report, though reusable supplies and buildings are used more and more at occasions, there’s nonetheless a requirement for brand new printed or customised supplies, with signage and branding recognized as vital wastage as a result of problem to reuse and recycle.

The IOC’s Director of Company and Sustainable Improvement, Marie Sallois, defined: “Branding and signage are important to carry color to an occasion and have interaction contributors, however can be a significant supply of waste.

“A greater understanding of the composition of branding and signage supplies and how you can optimise their life cycles may also help scale back their environmental influence. This information is a primary try at enhancing our information on this matter and inspiring extra accountable manufacturing and use of such supplies at occasions.”

Produced by environmental specialists Anthesis, the information evaluates the environmental influence of over 40 branding and signage supplies, describing a few of the extra superior options to cut back the lifecycle influence of supplies.

A basic a part of the Olympic Agenda 2020, driving sustainable practices will even tackle a heightened significance within the up to date Agenda 2020+5, permitted final week by the IOC.

The IOC will talk with occasion organisers and rights holders to develop a brand new set of sustainable procurement standards for branding and signage options primarily based on the information, which has additionally been shared with the longer term Organising Committees for the Olympic Video games – together with Tokyo and Beijing – to assist information their procurement selections.