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LEGO was branded sexist for saying in its journal that ladies “favored baking” and weren’t suited to high-powered jobs.
The highest toy model’s bosses apologised after youngsters publication Lego Mates upset mother and father.
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The Christmas version of the magazine — geared toward seven to 13-year-olds — featured a comic book strip displaying ladies debating the way to get into a gathering of scientists.
One character says: “What a load of scientific jargon”, to which her pal replies: “Booooring! Time to do some baking.” In one other strip, a woman suggests secretly going into the assembly.
Her pal says: “You’re proper, however we gained’t be capable of simply stroll proper in. A bunch of women amongst researchers — we’ll stick out like sore thumbs.”
Within the subsequent scene, a woman provides: “Let’s costume as bakers and hand out muffins.”
Mums mentioned the journal was “caught in a bygone period the place girls belong within the kitchen”.
Steph Wright mentioned: “This makes me rage. Why can’t ladies be the scientists?”
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Lisa French requested: “Who okays these items? It’s insanity nowadays.”
Lego admitted it was an oversight and that it acquired complaints.
A spokesman mentioned: “We are going to be taught from this and do higher in future.”
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