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The necessity for condos or properties has additionally inspired the Vaughan-based actual property funding belief SmartCentres, which owns about 100 acres in VMC, to relocate its previous Walmart close to VMC to make room for extra condos and rental towers.
However with building underway, residents have certainly complained of noise, site visitors jams and at instances the looming undesirable excessive density, as they wish to maintain their neighbourhoods low-rise.
“I can perceive how the continuing building alongside Freeway 7 has made commuting tougher for drivers however it’s a signal of Vaughan’s development as a metropolis,” Shafro mentioned.
“It takes time to construct that identification. Needless to say VMC is a brand new space in transition.”
HERE COMES BRANDING
To fine-tune the branding of Vaughan and “seize an viewers past our borders,” town commissioned the advertising company Cinnamon Toast New Media final yr to ship its Financial Growth and Tourism Model Technique. Town mentioned the plan is to align “with finest practices for financial growth and tourism” within the area, together with that of Hamilton, the place its tourism division received the nationwide award for its new model in 2018.
To date, the Metropolis of Vaughan has invested $150,000 — income from its new municipal lodging tax — towards branding of this technique, “with which a variety of growth, design and session was achieved,” town famous in a press temporary.
The session concerned a 23-member focus group beginning with “council, employees, native enterprise homeowners, main builders, tourism stakeholders, and different necessary financial growth and tourism companion organizations.”
This has led to the “growth of identification marks.” Whereas these “marks” received’t be changing town’s company model, the session discovered adjectives like “bold,” “evolving,” “calculated,” “protected,” and even “polished” have been related to Vaughan.
When inquiring about VMC’s branding, town mentioned, “Vaughan residents determine with VMC,” however the “Financial Growth and Tourism Model Technique permits additional identification and expression of its presence as Vaughan’s rising downtown.”
“The VMC mark is used for place branding to assist companies, residents and guests perceive it’s a downtown and a core of town.”
After Cinnamon Toast’s preliminary presentation at a Committee of the Entire assembly on Jan. 21, the corporate was set to “acquire approval for using the proposed design ideas” on branding Vaughan as an entire to be a sexy enterprise hub or for tourism.
Now after partaking stakeholders and formulating a technique, it’s town’s accountability to “execute” the plan “by means of a wide range of techniques on an ongoing foundation.”
“The implementation of the financial growth portion of the model technique will happen throughout the first two quarters of 2020, with a proper launch to media and stakeholders in Q2,” town added.
However the technique on tourism “is being introduced again to the Tourism Vaughan Company Board for closing approval, and an implementation plan with timelines might be solidified after that.”
STORY BEHIND THE STORY
After receiving two sarcastic feedback on downtown Vaughan, reporter Dina Al-Shibeeb needed to understand how town’s branding initiative will assist folks determine extra with the VMC.
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