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After a number of large weeks laying the muse for the 2020 presidential race, CBS Information seems to have accomplished the rollout of recent election branding and graphics.
In earlier years, CBS has used the branding “Marketing campaign (Yr)” — however now has switched to “America Decides.”
The identify, together with up to date election graphics, started rolling out earlier this yr however actually started to change into extra outstanding throughout Iowa Caucus and New Hampshire Main protection.
Together with the brand new identify, the community launched a brand new emblem that features “2020” in what seems to be the font RBNo2.1, which is notable for its distinctive “2s.”
https://www.youtube.com/watch?v=Sf-ewwx2PfU?rel=zero&showinfo=zero&begin=10
In the meantime, “CBS Information” is about in Proxima within the election look, which can be used for many different textual content in fullscreen graphics similar to candidate names, vote tallies, percentages and different information factors.
“America Decides” or alternate branding similar to “Iowa Caucuses” or “New Hampshire Main” is about in yet one more sans serif — what seems to be a condensed model of Commerce Gothic.
The choice of fonts seems to be a technique to make the look versatile sufficient to slot in throughout all CBS Information programming and platforms.
For instance, “CBS This Morning” makes use of a member of the gothic font household in its decrease thirds, whereas Proxima is utilized in its logotype.
RBNo2.1 and Commerce Gothic even have some similarities to the “Face the Nation” logotype font, what seems to be a condensed and heavy model of Eurostile Subsequent.
Proxima additionally has some similarities, significantly in its lighter variations, to Ridley Grotesk, the font “CBS Night Information” makes use of in virtually all of its on display screen textual content.
Along with the typography, CBS has additionally added a “double star” icon — with a crimson star within the center “shadowed” by a bigger blue star form behind it. Stripes can be added in relying on the lockup.
https://www.youtube.com/watch?v=XQBOSom7iT4?rel=zero&showinfo=zero&begin=10
In the meantime, the graphics themselves use a glassy, 3D look with crimson, white and blue surfaces.
Viewers see the weather “rotate” round and many of the graphics additionally embrace a fake 3D “standoff” — or type of metallic “peg” — within the corners or ends of 3D parts.
Different motifs embrace outlines of the star icon in addition to textual content that animates in by way of a top level view solely model in addition to skinny outlined packing containers for information labels.
There are, in fact, totally different variations of the “America Decides” graphics for every present.
https://www.youtube.com/watch?v=CF6Z5Mcmto0?rel=zero&showinfo=zero&begin=10
Using 3D dice like areas has some similarities to the “digital set extension” video graphics launched when “Face the Nation” moved onto the brand new set the community constructed for “Night Information” in Washington, D.C.
‘Face the Nation’ debuts up to date look from D.C.
It’s price noting that “America Decides” has some similarities to CNN’s “America’s Alternative” and NBC Information “Determination 2020” branding, although there are key variations and, in fact, there are finally a restricted variety of election associated phrases to choose from when making a catchy election identify.
CBS Information didn’t reply to request for remark.
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