North Central RTD Unveils New Branding For Blue Bus

North Central RTD Board members, representatives from Studio Six Branding and District employees welcome the newly branded RTD Blue Bus exterior the transit headquarters in Española. From left, Councilor Melanee Hand, Los Alamos County; Jalmar Bowden, Village of Taos Ski Valley; Lillian Garcia, San Ildefonso Pueblo; Councilor Lee Garcia, Metropolis of Santa Fe; North Central RTD Chair and Metropolis of Española Councilor Dennis Salazar; Commissioner Hank Hughes, Santa Fe County; Traci Jones, Principal/Artistic Director, Studio Six Branding; Michael Koch, Transit Advisor to Studio Six; Commissioner Ken Brennan, City of Edgewood; Commissioner Jim Fambro, Taos County; Jim Nagle, RTD PIO; Anthony Mortillaro, RTD Govt Director; Commissioner Christine Bustos, Rio Arriba County. Courtesy/North Central RTD

The North Central RTD launched Dec. 9 the brand new search for its RTD Blue Buses. Now merely generally known as the Blue Bus, the newly branded buses will start rolling out all through the District over the following couple of years. Courtesy/North Central RTD

North Central RTD Information:

The North Central Regional Transit District (North Central RTD) Friday, Dec. 9 launched the brand new search for its RTD Blue Buses. Now merely generally known as the Blue Bus, the newly branded buses will start rolling out all through the District over the approaching months and over the following couple of years.

As a part of the rebranding, the District will modify referencing to itself as North Central RTD reasonably than North Central Regional Transit District. Through the years, customers of the service have generally referred to it because the Blue Bus or RTD Blue Bus and the brand new branding will make use of that naming with the straightforward model because the Blue Bus.

The brand new emblem and car branding was created by Studio Six Branding after a collection of Discovery periods with space stakeholders. It incorporates parts of the land and presents a celebration of cultural range and inclusivity that has been impressed by the majestic and awe-inspiring northern New Mexico panorama and symbols on the coronary heart of the communities it serves. 

The brand new bus design incorporates mountains, mesas and blue skies so distinguished within the northern New Mexico landscapes. It additionally incorporates parts of eagle feathers, symbols that have been raised by space Pueblos throughout a Discovery session with the North Central RTD Tribal subcommittee and members of their Pueblos.

Alongside the highest of the bus are translations of the phrase Blue in numerous languages generally spoken within the area with Spanish, Tewa and Tiwa, in addition to French and German. The Tewa translations have been offered by Nambè Pueblo and Ohkay Owingeh, and the Tiwa translation by Picuris Pueblo. 

North Central RTD is within the course of of buying 19 new buses together with ten electrical autos (which can have its personal distinctive Blue Bus branding). All the buses will characteristic the brand new branding. Up to now, bus purchases would have roughly a nine-month supply time, however at the moment as a result of provide chain points that window has prolonged to at least one to 2 years.

The North Central RTD supplies bus public transit service all through the counties of Santa Fe, Rio Arriba, Taos and Los Alamos, and to every of the Eight Northern Pueblos and the Jicarilla Apache Nation. Its service space encompasses greater than 10,000 sq. miles of northern New Mexico.