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On-line gaming platform Cellular Premier League (MPL), endorsed by Indian Cricket Captain Virat Kohli, has rolled out a first-of-its-kind video branding marketing campaign the place the Prime 10 winners of a particular “Meet Virat” contest are the core of the marketing campaign.
The competition ran for every week from November 15 to November 22 and was open throughout all Fantasy Sports activities supplied on the MPL app, corresponding to Cricket, Soccer, and so on. The principles have been easy: Play as many Fantasy Contests as you’ll be able to and win huge. The Prime 10 customers on the leaderboard who received the best quantities got the chance to fulfill their idol Virat Kohli in Mumbai.
The winners got here from throughout the nation -Bengaluru, Delhi NCR, Hyderabad, Jamshedpur, Darbhanga (Bihar), Baghpat (Uttar Pradesh), Pune, Churu (Rajasthan)– highlighting MPL’s huge attain and the recognition of the competition.
“After we organised the competition, the thought was to reward our winners by getting them to fulfill and spend time with their cricketing hero. As the competition progressed, we thought it might be a terrific thought to have it on the centre of our new marketing campaign. In spite of everything, MPL is all in regards to the customers and they’re on the coronary heart of every thing we do. That is simply our humble means of claiming thanks,” mentioned Abhishek Madhavan, VP- Progress, MPL.
The crisp 90-second video marketing campaign, which is a montage that condenses the winners’ expertise in Mumbai in addition to their assembly Virat Kohli, has simply gone stay on MPL’s web site in addition to social media channels. “Our customers are our heroes. We’re grateful to them for being a part of this marketing campaign and we hope their story encourages extra folks to observe their desires,” Madhavan added.
MPL is making such campaigns an everyday characteristic as the corporate believes that customers are a product’s most vital model ambassadors. The competition winners have been invited to Mumbai for 2 days on an all-expenses-paid go to by MPL and interacted with Virat Kohli on November 30. The cricketing maestro spoke to them in regards to the sport and in addition requested them about their expertise on MPL.
“It was a terrific alternative. To win money and meet my idol was a beautiful expertise for me,” mentioned Akash Jain, 23, a resident of Pune.
“I’ve been successful cash on MPL persistently now. I’m grateful to MPL as a result of aside from enabling us to win cash, in addition they give us grand alternatives like these, the place we may meet such personalities,” mentioned Satish Kumar, 40, who lives in Faridabad, NCR.
https://www.youtube.com/watch?v=Lw6XOm4EuSw
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