The One thing Good Columbus banner sits alongside the grandstands on the Platte County Ag Park. The Columbus Space Chamber of Commerce has launched new tips for companies in search of to make use of the branding marketing campaign of their promotional materials.
Since its introduction in 2017, the One thing Good Columbus marketing campaign has grow to be ubiquitous throughout town. Native companies have the marketing campaign’s insignia positioned on their storefronts and promoting for the marketing campaign is routinely positioned on bulletin boards throughout the realm.
This system has been a hit for the Columbus Space Chamber of Commerce, however there’s at all times a possibility to develop and evolve, one thing that they don’t seem to be taking without any consideration. Earlier this week, the Chamber launched a brand new model guidebook for the One thing Good marketing campaign that gives numerous choices for a way firms and teams can use the One thing Good brand to assist their model.
A collection of latest movies can also be within the works to be able to present even additional help with methods to higher combine the One thing Good motto into their model. Eve Jacobson, the Chamber’s advertising and marketing director, stated that the brand new push for One thing Good is basically one that may remind companies of the total potential of the marketing campaign.
“It was to remind our companies that the model is right here and it’s an awesome promotional instrument,” Jacobson stated. “Manufacturers can use it to their benefit and use it together with their different advertising and marketing endeavors to allow them to promote themselves not solely on the town, but in addition in the event that they must recruit out of city.”
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The guidebook exhibits numerous ways in which companies can use the distinctive One thing Good brand, the one which has been plastered on the entrance of many shops and companies all through town. 4 separate backing colours can be found for firms to make use of, together with gold, inexperienced, blue and pink. Every firm can select the colour that matches them, and cutouts can be found in the event that they so select. Examples are additionally proven of potential co-branding alternatives, if a enterprise decides to make that an possibility.
