My 2 Cents: Oklahoma’s New Logo And State Branding Isn’t Great

Now I am no artist, I am the primary to admit that, however the tourism division commissioned actual artists and graphic designers to design a brand new id for the state.

That is what they got here up with, the phrase Oklahoma and this brand.

My 2 Cents: Oklahoma’s New Logo And State Branding Isn’t Great

What does the brand say about Oklahoma you ask?

Nicely the individuals who got here up with it name it a “highly effective identifier of our state…impressed by our heritage,” the chevrons characterize our army, and the white star represents the facility of America, and is on our state seal.

I hesitate to level out the white star additionally represented the Titanic.

They mentioned its power is concentrated inward signifying Oklahoma as a hub on the middle of Oklahoma.

The Lt. Governor and tourism officers laud the truth that it ONLY price taxpayers about $100,000 after non-public donations are added in, and that is eight instances lower than say, Colorado’s brand, which I’d submit is no less than eight instances higher than ours.

Add to that the branding web site mentioned “We began this place with a land run” fully skipping over the Native American tribes settling right here first.

Additionally, they’re encouraging businesses to make use of the tag line “Think about that!” as a part of the brand new model.

Some individuals apparently cannot “think about that”, they’ve collected 1,500 names on a petition to return to the outdated model.

I am Kelly Ogle and that is My 2 Cents.

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