Since 2012 to this point, six Philippine pupil representatives to the annual Cannes Lions Roger Hatchuel Academy have been chosen from among the many graduating college students of the Built-in Advertising Communication (IMC) program on the College of Asia and the Pacific (UA&P) primarily based in Manila. For 2020, Roshan Uttamchandani, a graduating IMC pupil of UA&P, will symbolize the Philippines because the official delegate.
Google is the 2020 sponsor of the Roger Hatchuel Academy, and leaders of the Google Artistic Campus program will oversee this 12 months’s actions. The Artistic Campus seeks to foster rising artistic abilities throughout the globe by means of coaching periods, networking and mentorship applications, and entry to periods from Googlers, in addition to from exterior audio system. As a result of world pandemic, nevertheless, periods this 12 months will probably be finished on-line, however nonetheless with the hope of getting everybody collectively subsequent June at Cannes for a commencement ceremony.
The IMC program of the College of Asia and the Pacific, which started in 1997, is among the many universities of alternative within the Philippines for college students who want to specialize within the fields of brand name administration and advertising communication.
“UA&P IMC has produced the brand new breed of expertise our business has been looking for,” stated Margot Torres, Basic Supervisor, McDonald’s Philippines. “They’re consumer-centric and perceive the right way to join the completely different components of promoting. They’re versatile and might navigate from high-level strategic perspective to artistic dialogue to advertising plan execution. They work with an omnichannel mindset on the subject of participating with the patron. They’re quick learners and good crew gamers.”
Gina Lorenzana, the Quick Previous International Vice President of Unilever, and at present the Chief Energist & Founding father of BetterBrandLabs, has labored with variety of UA&P IMC graduates by means of the years at Unilever. She affirms, “for years, I’ve labored carefully with graduates of UA&P’s IMC program. They’ve impressed me with their progressive concepts, ardour for excellence and crew effectiveness when engaged on difficult initiatives. They’ve a powerful observe file, with lots of them efficiently transferring into extra senior advertising roles within the Philippines and across the globe.”
“I personally have been very impressed with UA&P IMC graduates and have employed many to work for us,” stated Raul Castro, Chairman & CEO, McCann Worldgroup Philippines. “I’ve additionally seen a few of them ultimately arrange their very own businesses efficiently and have since continued to mentor a pair. I’ve additionally truly discovered loads from IMC graduates – as recent graduates then and as leaders of their companies now. Congratulations to UA&P IMC program for a job effectively finished.”
“A variety of our leaders and wonderful expertise within the Publicis Groupe are alumni of UA&P’s IMC program,” added Kenneth Lingan, Chief Government Officer, Publicis Groupe Philippines. “It speaks a number of the standard of expertise and the rigor of this system.”
The IMC graduates who’ve represented the Philippines at Cannes Lions Roger Hatchuel Academy by means of the years consider that the Cannes expertise has been actually life-changing. Jolo Valdez (Cannes delegate in 2012), who’s now the Operations Supervisor- Comfort Retail at Shell Philippines, was the primary Philippine Canes Lions pupil consultant to Roger Hatchuel Academy. He explains that “attending the academy with college students from 25 completely different international locations gave me a world benchmark on the teachings I’ve discovered and abilities I developed in IMC. Actually a humbling and enriching expertise!”
“The 12 months I went to Cannes Lions – its 60th 12 months – was unforgettable as a result of I received to witness the Philippines win its first Grand Prix,” stated Isabel Agoncillo (Cannes delegate, 2013), who’s at present an Affiliate Planning Director at Publicis Jimenez Primary. “To be a part of that second and among the many Philippine delegation gave me a north star – one thing to aspire for myself – proper as I used to be beginning my profession.”
“We went in as younger college students desirous to study extra abilities as future advertisers however we got here out desirous to be general higher communicators and storytellers to push the business ahead,” added Iya Forbes (Cannes delegate in 2014) and now a contract photographer and video journalist.
Troy Bautista (Cannes delegate 2015), is at present the Sports activities Content material Head at TV5 Philippines tv community. He says that “experiencing the Cannes Pageant by means of the Roger Hatchuel Academy was the very best expertise any IMC pupil can dream of! Studying from the very best minds within the promoting world with its previous, current, and future rockstars in a single lovely metropolis was one thing I’ll always remember!”
“It was a journey into the way forward for advertising, tech and promoting…and a homecoming to the best artistic neighborhood on earth,” stated Katrina Olan (2017 Cannes delegate) and at present a copywriter at Dentsu Jayme Syfu.
“Certainly, UA&P’s Built-in Advertising Communication program by no means fails to carry forth brilliant, distinctive and proficient graduates 12 months after 12 months,: stated David Guerrero, Artistic Chairman of BBDO Guerrero. “These younger creatives present confidence of their work and are keen to raised their craft. We’re all the time delighted to have them as a part of the crew.”
The College of Asia and the Pacific IMC program can be the organizer of the Asia Pacific Tambuli Awards, an annual award present on artistic and efficient manufacturers with objective.
“We’re actually grateful for the partnership and assist that the consumer corporations and the advertising communications business within the Philippines and throughout Asia Pacific have prolonged to our IMC program by means of the years,” stated Jerry Kliatchko, Ph.D., dean of the UA&P IMC program and organizer of the Asia Pacific Tambuli Awards.
“Collaboration by means of internships and coaching applications for our college students, analysis initiatives, involvement in curriculum growth, serving as adjunct college, offering employment to our graduates, and for selecting our college students to symbolize the nation on the Cannes Lions Roger Hatchuel Academy for six years, are a few of the methods by which our partnerships with business have been cast. This alliance with business has additionally made the continual progress and enlargement of the Asia Pacific Tambuli Awards initiative throughout the APAC area and the remainder of the world a actuality.”